At the heart of every loved brand is an experience that is beloved. The Point Defiance Zoo & Aquarium have been wowing and enchanting visitors with their annual Zoolights holiday exhibit for more than 20 years. Copperfin was asked to create something special for the 20-year anniversary, and what they received was a new brand identity that encapsulates the event’s history and importance to the community that also inspires fresh expectations for future visitors to Zoolights. The corresponding advertising and promotional campaigns broke new ground with fresh relevant creative that surpassed all ticket sales and attendance records for three years running.

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